With more than 1 billion users worldwide, and a base made up mainly of professionals and decision-makers, LinkedIn has become an essential channel for B2B prospecting. Much more than just a social network, it’s a genuine business tool that can be fully exploited to generate qualified leads. REETCH, aware of the power of this lever in business development, specializes in helping companies make the most of it.
According to LinkedIn, 4 out of 5 users are involved in decision-making, and over 65 million B2B decision-makers are active every month. And according to HubSpot, 80% of B2B leads generated via social networks come from LinkedIn.
LinkedIn is not a “bonus” but a goldmine for sales reps, SDRs (Sales Development Representatives), business developers and consultants.
LinkedIn’s 5 major advantages for B2B prospecting
1. Ultra-precise targeting with advanced filters
With LinkedIn, you can target prospects by: exact position (CEO, HR Director, CTO…), business sector, company size, geographic region, seniority in position.
2. A direct but less intrusive approach
A connection request followed by a personalized message is often perceived as more natural. Decision-makers use LinkedIn to: exchange with peers, discover solutions, find reliable partners. The business relationship therefore begins in a friendly, professional environment.
3. Immediate visibility of your contacts
Before sending a message, you have access to: their experience, their background, their published content, their level of activity. This enables you to personalize your messages with precision, and adopt the right tone.
4. An ideal channel for nurturing
Even if a prospect doesn’t respond right away: they see your profile, they see you commenting on publications, they may be exposed to your content (posts, articles). LinkedIn allows you to nurture the relationship over time, even without an immediate response.
At REETCH, we have developed a good prospecting strategy on LinkedIn based on :
- A clear, well-defined target
- Tested, personalized messages
- The right tools for intelligent automation
- Ability to analyze, adapt and monitor performance
We support B2B companies at every stage of their LinkedIn prospecting: sequence creation, automation, reporting, training your teams, etc.
Want to generate more appointments with LinkedIn?
Let us do it for you, book an appointment now and discover how prospecting on LinkedIn can boost your business development.
