Sales prospecting is one of the pillars of B2B growth. Yet it remains one of the most time-consuming and complex levers to manage in-house. Between lack of time, tools, methods and sometimes results, many companies are turning to outsourcing. But why outsource your B2B sales prospecting? What are the concrete benefits and return on investment (ROI)? And how can REETCH support you effectively? We tell you all about it.
1. What is outsourced sales prospecting?
Outsourcing sales prospecting means entrusting all or part of your sales development activities to a specialized service provider, like REETCH. This includes :
- Target definition (KPI, personae, etc.)
- Creating messages and sales pitches
- Sending personalized e-mails (cold emailing)
- Making contact on LinkedIn (social selling)
- Telephone prospecting
- Multi-channel reminders
- Lead qualification
- Setting up qualified appointments for internal sales staff
In short, we work with you to set the strategy, you take the lead, and REETCH takes care of the execution.
2. The 6 key advantages of outsourcing B2B prospecting
- Save time (and focus on sales)
By entrusting the prospecting phase to a specialized service provider, your teams can refocus on their core business: closing sales.
Result: less time “hunting”, more time converting.
- Benefit from in-depth sales expertise
The specialized service provider does just that: B2B prospecting. Their team knows best practices, high-performance tools, optimal conversion rates, and adapts each campaign to your market.
- Get qualified, customized leads
No more cold files and irrelevant appointments. Our specialized service provider builds targeted campaigns to generate high value-added sales opportunities.
- Reduce fixed costs
Recruiting an in-house SDR (Sales Development Representative) is expensive (salary, tools, training…). Outsourcing means having a team up and running immediately, with no payroll costs.
- Access to advanced technological tools
Specialized service providers use the latest automation, data enrichment and tracking solutions to maximize the effectiveness of campaigns, without you having to invest yourself.
- Precise ROI measurement
With clear reporting, precise tracking of leads generated, and costing per appointment or opportunity, you can easily track the ROI of each campaign.
3. What ROI can I expect from outsourced prospecting?
ROI obviously depends on your sales cycle, the value of your offer, and your closing rate. But at REETCH, on average, customers see :
- An increase in the number of weekly qualified appointments
- Acquisition costs around 30% lower than with an in-house SDR team
- Shorter sales cycles thanks to improved lead qualification
Outsourcing is not a cost, but a measurable growth lever.
4. Why choose REETCH for your B2B sales prospecting?
- A proven method
REETCH builds personalized prospecting strategies, based on your sector, your objectives and your target. Each campaign is adjusted in real time to maximize results.
- Human support
At REETCH, you won’t find an automated platform without a soul. You have a dedicated contact, a committed team, and a genuine business partnership.
- Concrete results and guarantees
REETCH already supports dozens of B2B companies, from start-ups to SMEs, with tangible results: increased sales, conquest of new markets, accelerated growth, while guaranteeing a minimum number of qualified appointments every month, depending on the package chosen.
5. Conclusion: B2B prospecting, a lever not to be underestimated
In today’s increasingly competitive business environment, outsourcing your sales prospecting is a strategic decision. You gain in efficiency, performance and peace of mind.
With REETCH, you choose a partner committed to generating qualified leads, boosting your sales pipeline and accelerating your B2B growth.
